BUILDING LONG-TERM SUSTAINABLE BRAND VALUE Building a long-lasting brand impact not only builds positive perceptions about the brand but also empowers businesses to maintain sustainable growth for the future. A brand’s sustainability is its knack to sustain and grow today without undermin

CREATING SUSTAINABLE BRAND IMPACT Establishing a resilient brand impact not only helps create strong associations about the brand but also enables marketers to support sustainable growth over time. A brand’s sustainability is its capacity to persist and evolve today without compromising i

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